This digital marketing agency, serving high-quality display ads on behalf of well-known brands such as Heineken, P&G and L’Oréal wanted to upscale its technology and create an automated self-serve platform that could serve adds to millions of customers across the globe.
Current infrastructure would simply struggle in periods of peak demand such as major holiday seasons, putting an artificial constraint on growing as a business.
We created an Azure based platform scaling up and down automatically based on real-time traffic, active campaigns and size of Publisher network, keeping running costs at a minimum.
More importantly we created our own custom clustering and Natural Language Processing (NLP) algorithms that would categorise traffic based on reading preferences, going down to analysing the topic of individual articles.
Our client has already shifted its entire business model to revolve around this newly built platform and we are already considering other wacky ideas to increase conversion rates, such as applying sentiment analysis algorithms and targeting customers based on the sentiment of the articles they’re reading.
Get in touch now and we can schedule a free, one hour, consultation. No strings attached.
