Data is at the heart of good marketing. When data drives your marketing, the average return on investment is a massive 224%!
Irrespective of the statistics, for most brands the key objectives are either to retain customers and build a loyal relationship with them, or create cost-efficient acquisition strategies. Over the last years we have been working with leading Brands to:
- Understand what drives customer engagement.
- Identify what each customer is worth to the business.
- Create data-driven personalization strategies and.
- Help marketing and CRM optimize customer retention & acquisition strategies.