Satori Analytics CEO, Michael Georgakopoulos was invited among distinguished speakers to address the CX Summit 2022 organized by Boussias.
Provocatively entitled “Data or Doom”, his presentation stressed:
• The importance of using data and analytics in order to run a successful CX strategy.
• The key challenges that prevent businesses from deploying them.
Michael presented some interesting key findings from a series of interviews Satori Analytics conducted with the participation of Marketing Managers, Brand Managers, and Consumer Insights professionals. Interestingly, it was found that only ¼ of the organizations under research systematically perform advanced, real value-adding customer analytics, like churn prevention algorithm, cross/up sell etc. Professionals were also asked to define the main reasons which prevent them from fully utilizing data and analytics for their CX strategy.
The main pain points which emerged from their responses as well as all the tips and tricks that Satori believes that would help any business overcome them, are presented in the following slides:
See the full speech to discover more insightful ideas on how to achieve a successful data-driven CX: