Case study

Data and Analytics Driven CX for You.gr

Assisting one of the biggest e-commerce platforms to generate value from Customer Data

Solution

Data-Driven CX

Satori has recently teamed up with You.gr, a purely online store in Greece. With the goal of providing smart, comfortable, and enjoyable shopping experiences, You.gr is among the largest e-commerce platforms in Greece.

You.gr is part of the Quest Group, one of the largest, fastest growing Greek Business Groups and is supported by Info Quest Technologies, a company that for more than 40 years has been a leading player in the Greek IT market.

You.gr’s goal is to make every visit to their platform a special experience that exceeds expectations right from the first click. Drawing from that, Satori worked with You.gr to improve the management, analysis, and capturing of customer data, with the goal of using this data for direct and personalized communication with customers.

The Solution

A modern Customer Data Platform (CDP) featuring automated integrations with: ecommerce, marketing automation platform, loyalty, and survey platform
Unified customer data, going from multiple accounts across systems and over time, to a single identified customer - a key driver to data-driven decision making
Interactive reporting in Microsoft PowerBI, holistically covering all aspects of customer behavior in one place
Advanced customer analytics to segment the now-unified customers and deeply understand and predict their interactions with You.gr
Communication strategy for the identified retail user segments
Automated journeys for retail user segments triggered automatically by CDP

The Impact

The collaboration between Satori Analytics and You.gr has enabled them to get:

A deep, actionable understanding of You.gr’s customers based on individuals not accounts. The customer is now truly at the forefront of their marketing efforts.
A strategy and automations are now in place to deliver the right message at the right time, upsell effectively, build a long-term relationship with consumers, and increase their loyalty.

With the power of data-driven decision-making, You.gr is poised to become the first choice for online shopping in Greece, offering a smart and comfortable shopping experience.

We take great pride in our partnership with you.gr on its Data Driven CX journey, and we are thrilled to witness the future of this collaboration between You.gr and Satori.