Case study

Data and Analytics Driven CX for

Assisting one of the biggest e-commerce platforms to generate value from Customer Data


Data-Driven CX


Retail | Customer Data Platform | Single Customer View | BI Reporting | RFM Segmentation | E-commerce | Personalised CX | CRM Ops

Data and Analytics Driven CX for

Satori has recently teamed up with, a purely online store in Greece. With the goal of providing smart, comfortable, and enjoyable shopping experiences, is among the largest e-commerce platforms in Greece. is part of the Quest Group, one of the largest, fastest growing Greek Business Groups and is supported by Info Quest Technologies, a company that for more than 40 years has been a leading player in the Greek IT market.’s goal is to make every visit to their platform a special experience that exceeds expectations right from the first click. Drawing from that, Satori worked with to improve the management, analysis, and capturing of customer data, with the goal of using this data for direct and personalized communication with customers.

The Solution
  • A modern Customer Data Platform (CDP) featuring automated integrations with: ecommerce, marketing automation platform, loyalty, and survey platform
  • Unified customer data, going from multiple accounts across systems and over time, to a single identified customer - a key driver to data-driven decision making
  • Interactive reporting in Microsoft PowerBI, holistically covering all aspects of customer behavior in one place
  • Advanced customer analytics to segment the now-unified customers and deeply understand and predict their interactions with
  • Communication strategy for the identified retail user segments
  • Automated journeys for retail user segments triggered automatically by CDP
The Impact

The collaboration between Satori Analytics and has enabled them to get:

  • A deep, actionable understanding of’s customers based on individuals not accounts. The customer is now truly at the forefront of their marketing efforts.
  • A strategy and automations are now in place to deliver the right message at the right time, upsell effectively, build a long-term relationship with consumers, and increase their loyalty.

With the power of data-driven decision-making, is poised to become the first choice for online shopping in Greece, offering a smart and comfortable shopping experience.

We take great pride in our partnership with on its Data Driven CX journey, and we are thrilled to witness the future of this collaboration between and Satori.

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