Delta Foods S.A., a leading Greek food and nutrition company, faced a challenge with their website Deltamoms.gr. Delta has invested in thousands of professionally written articles by doctors and nutritionists for parents seeking healthy family habits. However, users struggled to find relevant articles. This led to an overreliance on search engines and social media to drive traffic, underutilizing the rich and genuinely valuable content available.
The Solution
Takis and Maria to the rescue! The two are personas of a new sophisticated chatbot, created by Satori using cutting-edge LLM technology from Azure OpenAI. You can meet them yourself on Deltamoms.gr. The chatbot transformed user interaction with the site’s extensive content.
Key functionalities of the chatbot include:
1. Interactive User Experience: The chatbot provides seamless conversational exchanges, delivering direct answers from the site's vast content, while providing the supporting links to the underlying articles for further exploration. The chatbot therefore makes it easier for users to find specific articles, improving site navigation and user satisfaction.
2. Brand and Content Safety First: Since this is a public website representing the Delta brand, content safety was always top of mind. This includes the correct tone of voice as well as guardrails for inappropriate questions or responses. The chatbot's responses are rooted exclusively in the professionally written content, ensuring accuracy and safety, avoiding hallucinations. This was thoroughly tested by Delta employees before launch.
3. Behavioral Insights: Anonymized dialogue analysis helps Delta gain deeper insights into customer needs and behaviors, aiding in creating precise customer personas and tailored services.
The Impact
The chatbot implementation has had significant impact on Delta Foods and Deltamoms.gr:
1. Enhanced User Experience and Brand Value: The chatbot offers personalized assistance, making it easier for users to navigate and find specific articles. This improves the overall user experience by providing concise and relevant responses, adding to Delta’s brand value.
2. Increased Engagement: Easier access to content has led to users spending more time on the site, increasing engagement rates. Users appreciate the efficiency and relevance of the chatbot’s responses.
3. Valuable Data Collection: Chatbot interactions provide valuable anonymized data on user preferences and behaviors. This will allow Delta to build fact-based personas informing its marketing strategy, both online and offline.
Overall, the chatbot has revolutionized Delta’s interaction with its audience, reinforcing its reputation as an innovator and providing substantial business value.
DELTA Foods S.A., a leading Greek food and nutrition company since 1952, partnered with Satori Analytics to enhance productivity and innovation through Generative AI.
Satori conducted a thorough assessment of Delta's strategic priorities, innovation enthusiasm, and existing challenges to identify where next-generation AI adds the most value.
A key initiative was developing and integrating an advanced chatbot using GPT technology on Deltamoms.gr, a site offering thousands of articles by nutritionists and doctors for parents seeking healthy family habits.
The chatbot aimed to increase the value of the site's content by helping users easily find relevant information, reducing their dependence on search engines and social media to access the website.
