Case study

Customer Analytics for Vodafone

Working with the Data Science Lead to increase Vodafone’s capacity to deliver value to its customers.

Solution

Advanced Analytics

Category

Telco | Customer Analytics | Upskilling

Customer Analytics for Vodafone

This global telco wanted to expand its data scientist capacity, critical for many internal analytics projects.

The Solution

Working with Vodafone’s data science team we onboarded fresh talent to expand their internal capacity to run customer analytics algorithms used across various business tribes within Vodafone.

Our upskilling team was responsible for identifying the right individuals to fit Vodafone’s culture but also with the necessary technical depth and skills. We then made sure to smoothly onboard the new resources, getting their hands dirty from the onset and with as minimal friction as possible. Providing insights and findings to both technical and non-technical stakeholders.

Responsibilities include:

  • Mining and analysing data to drive innovation and improvement of product development, marketing techniques and business strategies.
  • Being strong advocates of using data science to drive decisions and communicating results to key decision makers.
  • Providing insights and findings to both technical and non-technical stakeholders.

The Impact
  • Upgraded analytics capacity.
  • Fast and high quality onboarding.
  • No single sources of failure.
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